Conquer Blonde Shampoo 250ml

My hair’s been looking brassy by week three, but a couple washes with this silver formula and the yellow’s totally gone—the violet pigment works fast. The 250ml bottle’s lasted me over two months, so it’s worth the price for keeping my color fresh.

The violet pigment really does the job—my toner-deprived blonde hasn't looked this cool-toned since I left the salon. It lathers up nicely and doesn't leave my hair feeling stripped like other purple shampoos I've tried.

My grey roots were starting to look brassy after just a week, but two washes with this violet pigment formula and they're back to a cool, silvery tone. The 250ml bottle lasts ages too, which is a relief for the price.